Admissions Strategy & Execution

• Develop and lead annual admissions plans in alignment with school-wide enrollment targets.
• Supervise and manage the admissions team to ensure timely and effective handling of inquiries, school tours, applications, and enrollment follow-ups.
• Monitor enrollment pipelines, conversion rates, and customer journey data to drive improvements and decision-making.
• Create and enforce admissions procedures that are family-friendly, efficient, and aligned with SISC’s image and policies.
• Build strong relationships with prospective parents and students through excellent service and school representation.

Marketing & Brand Management

• Design and implement the school’s marketing strategy to increase brand visibility and drive inquiries and enrollment.
• Manage the development and distribution of marketing materials across digital and print platforms, ensuring alignment with the SISC brand.
• Oversee all digital marketing channels, including website, SEO, paid ads, email marketing, and social media presence.
• Coordinate promotional events, open houses, and external exhibitions in collaboration with relevant departments.
• Evaluate marketing campaign performance using KPIs and analytical tools and adjust strategies accordingly.

Data Analysis & Reporting

• Prepare periodic reports on enrollment statistics, market trends, and competitor activity.
• Analyze parent feedback and survey data to recommend improvements in the admission process or school offerings.
• Present data-driven insights to the CEO and school leadership for strategic decision-making.

Team Leadership & Collaboration

• Lead, manage, and evaluate the performance of the admissions and marketing teams.
• Provide training, mentoring, and support to ensure staff productivity and customer engagement.
• Collaborate with academic and operational teams to ensure unified communication and support across the school.
• Liaise with external partners, media, vendors, and consultants for outreach and marketing partnerships.

SISC Branch Expansion & Development

• Develop and execute strategic plans to expand the SISC brand to new locations in Cambodia.
• Conduct feasibility studies, competitor analysis, and market research for new campus locations.
• Collaborate with project and academic teams to propose academic offerings, facilities, and market positioning for new branches.
• Support the development of launch timelines, enrollment forecasts, and marketing strategies for new campuses.
• Serve as a key liaison between internal leadership and external stakeholders for all branch expansion initiatives.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, Education Management or related field (Master’s degree preferred).
• Minimum 5–7 years of experience in a business development or strategic marketing role, ideally in the education sector.
• Proven success in managing enrollment strategies and leading high-performing teams.
• Strong knowledge of digital marketing tools, CRM systems, and data analytics.
• Excellent communication, negotiation, and interpersonal skills.
• Demonstrated ability to develop long-term strategic plans and deliver measurable results.
• Proficiency in English and Chinese (Speaking and Writing)